![]() However, an email from a Google executive to Roku, obtained by CNBC, found that Google asked for priority access to Roku’s data. “Roku has once again chosen to make unproductive and baseless claims rather than try to work constructively with us,” a Google spokesperson told CNBC. Google called Roku’s claims “baseless” in a statement. Google would not agree to those terms, leading to an impasse between the companies, and ultimately Google’s decision to pull the YouTube and YouTubeTV apps. Roku also claimed that Google asked for prioritized search results for YouTube videos in Roku’s search feature.Īlthough Roku agreed to those terms, it asked Google not to ask for any additional search data. ![]() Roku said that Google has demanded special access to search data from Roku customers as a condition to allowing YouTube on the Roku platform. The fight between Roku and Google arose from a 2019 agreement to allow YouTube TV on Roku. Roku is a technology company that produces hardware with streaming capabilities that includes set-top devices to TVs. This is the latest battle in the brewing war between the search giant and Roku, a smaller technology company trying to compete in Google’s sphere of influence. Google announced that it would pull its YouTube and YouTubeTV apps from the Roku platforms on December 9.
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